{"id":9509,"date":"2026-08-05T14:10:17","date_gmt":"2026-08-05T10:40:17","guid":{"rendered":"https:\/\/navatel.ir\/blog\/?p=9509"},"modified":"2026-08-05T15:22:46","modified_gmt":"2026-08-05T11:52:46","slug":"digital-customer-journey","status":"publish","type":"post","link":"https:\/\/navatel.ir\/blog\/digital-customer-journey\/","title":{"rendered":"\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0686\u06cc\u0633\u062a\u061f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062a\u0631\u0633\u06cc\u0645 \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u06f7 \u06af\u0627\u0645"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0631\u0648\u0632 \u0634\u0646\u0628\u0647 \u0635\u0628\u062d \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u0628\u0644\u06cc\u063a \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0634\u0645\u0627 \u0648\u0627\u0631\u062f \u0633\u0627\u06cc\u062a \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u06f8 \u062f\u0642\u06cc\u0642\u0647 \u062f\u0631 \u0635\u0641\u062d\u0627\u062a \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u200c\u06af\u0631\u062f\u062f \u0648 \u0628\u062f\u0648\u0646 \u062e\u0631\u06cc\u062f \u062e\u0627\u0631\u062c \u0645\u06cc\u200c\u0634\u0648\u062f. \u062f\u0648\u0634\u0646\u0628\u0647 \u0628\u0639\u062f\u0627\u0632\u0638\u0647\u0631 \u0647\u0645\u0627\u0646 \u0641\u0631\u062f \u062a\u0645\u0627\u0633 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u0648 \u0633\u0648\u0627\u0644\u06cc \u0645\u06cc\u200c\u067e\u0631\u0633\u062f \u06a9\u0647 \u062c\u0648\u0627\u0628\u0634 \u0631\u0627 \u062f\u0648 \u0631\u0648\u0632 \u067e\u06cc\u0634 \u062f\u0631 \u0635\u0641\u062d\u0647 FAQ \u062e\u0648\u0627\u0646\u062f\u0647 \u0628\u0648\u062f. \u0627\u067e\u0631\u0627\u062a\u0648\u0631 \u0634\u0645\u0627 \u0627\u0632 \u0627\u06cc\u0646 \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0647\u06cc\u0686 \u062e\u0628\u0631 \u0646\u062f\u0627\u0631\u062f \u0648 \u0645\u0634\u062a\u0631\u06cc \u0645\u062c\u0628\u0648\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f \u062f\u0648\u0628\u0627\u0631\u0647 \u0647\u0645\u0647\u200c\u0686\u06cc\u0632 \u0631\u0627 \u062a\u0648\u0636\u06cc\u062d \u062f\u0647\u062f\u060c \u0627\u06cc\u0646 \u062f\u0642\u06cc\u0642\u0627\u064b \u062c\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0634\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u062c\u0645\u0648\u0639\u0647 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u0627\u0632 \u0627\u0648\u0644\u06cc\u0646 \u0622\u06af\u0627\u0647\u06cc \u062a\u0627 \u062e\u0631\u06cc\u062f \u0648 \u062d\u062a\u06cc \u067e\u0633 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u0627\u06cc\u0646 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u067e\u0631\u0627\u06a9\u0646\u062f\u0647 \u0648 \u0645\u0646\u0642\u0637\u0639 \u0628\u0627\u0634\u0646\u062f\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0627\u0647\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0627 \u0645\u06cc\u200c\u0631\u0648\u062f \u0648 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u0627\u0641\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<div class=\"nv-cta\">\n  <div class=\"nv-cta__txt\">\n    <p class=\"nv-cta__q\">\u0647\u0645\u0647 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u06cc\u200c\u06af\u06cc\u0631\u06cc\u062f\u060c \u062c\u0632 \u062a\u0644\u0641\u0646\u061f<\/p>\n    <p class=\"nv-cta__a\">\u06a9\u0644\u06cc\u06a9 \u0648 \u0628\u0627\u0632\u062f\u06cc\u062f \u0648 \u0641\u0631\u0645 \u0631\u0627 \u062f\u0631 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627 \u0645\u06cc\u200c\u0628\u06cc\u0646\u06cc\u062f\u060c \u0627\u0645\u0627 \u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc \u062a\u0644\u0641\u0646\u06cc \u0628\u062f\u0648\u0646 \u0631\u062f \u0648 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u0645\u0627\u0646\u0646\u062f: \u0646\u0645\u06cc\u200c\u062f\u0627\u0646\u06cc\u062f \u062a\u0645\u0627\u0633\u200c\u06af\u06cc\u0631\u0646\u062f\u0647 \u0627\u0632 \u06a9\u062f\u0627\u0645 \u06a9\u0645\u067e\u06cc\u0646 \u0622\u0645\u062f\u0647\u060c \u062f\u0631 \u0686\u0647 \u0645\u0631\u062d\u0644\u0647\u200c\u0627\u06cc \u0627\u0632 \u0633\u0641\u0631 \u0628\u0648\u062f\u0647 \u0648 \u0645\u06a9\u0627\u0644\u0645\u0647 \u0628\u0647 \u06a9\u062c\u0627 \u0631\u0633\u06cc\u062f\u0647. <strong>\u0645\u0631\u06a9\u0632 \u062a\u0644\u0641\u0646 \u0627\u0628\u0631\u06cc \u0646\u0648\u0627\u062a\u0644<\/strong> \u0647\u0631 \u062a\u0645\u0627\u0633 \u0631\u0627 \u0628\u0627 \u0645\u0646\u0628\u0639\u060c \u0645\u062f\u062a \u0648 \u0646\u062a\u06cc\u062c\u0647 \u0645\u06a9\u0627\u0644\u0645\u0647 \u0628\u0647 \u067e\u0631\u0648\u0646\u062f\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 CRM \u0648\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u06cc\u0646 \u062d\u0641\u0631\u0647 \u06a9\u0648\u0631 \u062f\u0631 \u0642\u06cc\u0641 \u0628\u0633\u062a\u0647 \u0634\u0648\u062f.<\/p>\n  <\/div>\n  <a class=\"nv-cta__btn\" href=\"https:\/\/navatel.ir\/products\/cloud-pbx\/\">\u0645\u0631\u06a9\u0632 \u062a\u0644\u0641\u0646 \u0627\u0628\u0631\u06cc \u0646\u0648\u0627\u062a\u0644 \u0686\u0637\u0648\u0631 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/a>\n<\/div>\n\n<style>\n.nv-cta{\n  background:#0066FF;\n  color:#fff;\n  border-radius:14px;\n  padding:18px 20px;\n  margin:28px 0;\n  display:flex;\n  flex-direction:column;\n  gap:14px;\n  border-right:6px solid #FFC72E;\n  font-family:inherit;\n}\n.nv-cta__q{\n  margin:0 0 8px;\n  font-size:17px;\n  font-weight:700;\n  line-height:1.7;\n  color:#FFC72E;\n}\n.nv-cta__a{\n  margin:0;\n  font-size:14px;\n  line-height:1.9;\n  color:#EAF2FF;\n}\n.nv-cta__a strong{color:#fff;}\n.nv-cta__btn{\n  display:block;\n  text-align:center;\n  background:#FFC72E;\n  color:#00317A !important;\n  font-weight:700;\n  font-size:15px;\n  padding:12px 18px;\n  border-radius:10px;\n  text-decoration:none !important;\n  transition:.2s;\n}\n.nv-cta__btn:hover{background:#fff;color:#0066FF !important;}\n@media (min-width:768px){\n  .nv-cta{\n    flex-direction:row;\n    align-items:center;\n    justify-content:space-between;\n    padding:20px 26px;\n    gap:26px;\n  }\n  .nv-cta__btn{flex-shrink:0;white-space:nowrap;}\n}\n<\/style>\n\n\n\n<h2 class=\"wp-block-heading\">\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 (Digital Customer Journey) \u0645\u0633\u06cc\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u0627\u0632 \u0644\u062d\u0638\u0647 \u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u062a\u0627 \u062e\u0631\u06cc\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0648 \u062d\u062a\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646 \u0628\u0647 \u062d\u0627\u0645\u06cc \u0628\u0631\u0646\u062f \u0637\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0627\u0645\u0627 \u0627\u06cc\u0646\u200c\u0628\u0627\u0631 \u062f\u0631 \u0645\u062d\u06cc\u0637 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u062a\u0644\u0641\u0646\u06cc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u062a\u0641\u0627\u0648\u062a \u0628\u0627 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 (Funnel) \u0633\u0646\u062a\u06cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0647\u0646\u0648\u0632 \u0628\u0627 \u0645\u062f\u0644 \u0642\u06cc\u0641 \u0641\u06a9\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f: \u0645\u0634\u062a\u0631\u06cc \u0627\u0632 \u0628\u0627\u0644\u0627 \u0648\u0627\u0631\u062f \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0645\u0631\u062d\u0644\u0647 \u0628\u0647 \u0645\u0631\u062d\u0644\u0647 \u067e\u0627\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u0622\u06cc\u062f \u0648 \u062f\u0631 \u0627\u0646\u062a\u0647\u0627 \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0645\u0627 \u0648\u0627\u0642\u0639\u06cc\u062a \u0627\u0645\u0631\u0648\u0632 \u06a9\u0627\u0645\u0644\u0627\u064b \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062e\u0637\u06cc \u0646\u0628\u0648\u062f\u0646 \u0645\u0633\u06cc\u0631:<\/strong> \u0645\u0634\u062a\u0631\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0632 \u0635\u0641\u062d\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0631\u0648\u0639 \u06a9\u0646\u062f\u060c \u0628\u0647 \u0628\u0644\u0627\u06af \u0628\u0631\u0648\u062f\u060c \u0686\u0646\u062f \u0631\u0648\u0632 \u0628\u0639\u062f \u0627\u0632 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0628\u0627\u0632\u06af\u0631\u062f\u062f \u0648 \u0628\u0639\u062f \u062a\u0645\u0627\u0633 \u0628\u06af\u06cc\u0631\u062f.<\/li>\n\n\n\n<li><strong>\u0686\u0646\u062f \u06a9\u0627\u0646\u0627\u0644\u0647 \u0628\u0648\u062f\u0646:<\/strong> \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06f5 \u0628\u0627\u0631 \u0628\u0627 \u0634\u0645\u0627 \u062a\u0639\u0627\u0645\u0644 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0633\u0627\u06cc\u062a\u060c \u0686\u062a \u0622\u0646\u0644\u0627\u06cc\u0646\u060c \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc\u060c \u0627\u06cc\u0645\u06cc\u0644 \u0648 \u0644\u06cc\u0646\u06a9\u062f\u06cc\u0646.<\/li>\n\n\n\n<li><strong>\u062a\u0639\u0627\u0645\u0644 \u062f\u0648\u0637\u0631\u0641\u0647:<\/strong> \u0645\u0634\u062a\u0631\u06cc \u0641\u0642\u0637 \u067e\u06cc\u0627\u0645 \u062f\u0631\u06cc\u0627\u0641\u062a \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f\u061b \u0633\u0648\u0627\u0644 \u0645\u06cc\u200c\u067e\u0631\u0633\u062f\u060c \u0646\u0638\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0645\u062d\u062a\u0648\u0627 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u0631\u0646\u062f \u0631\u0627 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u0646\u0634\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0637\u0627\u0644\u0628 \u0628\u06cc\u0634\u062a\u0631: <a href=\"https:\/\/navatel.ir\/blog\/what-is-cx\/\"><strong>cx \u0686\u06cc\u0633\u062a\u061f<\/strong><\/a><\/p>\n\n\n    <div class=\"cta-link\"><img decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2024\/10\/what-is-cx-1-150x150.jpg\" alt=\u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 cx \u0686\u06cc\u0633\u062a\u061f | \u0645\u0639\u0631\u0641\u06cc 3 \u0627\u0628\u0632\u0627\u0631 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc 2025\"> <span>\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f:<\/span><a href=\"https:\/\/navatel.ir\/blog\/what-is-cx\/\">\u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 cx \u0686\u06cc\u0633\u062a\u061f | \u0645\u0639\u0631\u0641\u06cc 3 \u0627\u0628\u0632\u0627\u0631 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc 2025<\/a><\/div>\n    \n\n\n\n<h3 class=\"wp-block-heading\">\u0686\u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u06cc\u0631\u0627\u0646\u060c \u0631\u0641\u062a\u0627\u0631 \u062e\u0631\u06cc\u062f \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0647 \u0633\u0631\u0639\u062a \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0645\u0634\u062a\u0631\u06cc \u0627\u0645\u0631\u0648\u0632 \u0642\u0628\u0644 \u0627\u0632 \u062e\u0631\u06cc\u062f \u06cc\u06a9 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 CRM\u060c \u062d\u062f\u0627\u0642\u0644 \u0627\u0632 \u06f4-\u06f5 \u0645\u0646\u0628\u0639 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062c\u0645\u0639 \u0645\u06cc\u200c\u06a9\u0646\u062f: \u062c\u0633\u062a\u200c\u0648\u062c\u0648 \u062f\u0631 \u06af\u0648\u06af\u0644\u060c \u0645\u0642\u0627\u06cc\u0633\u0647 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0631\u0642\u0628\u0627\u060c \u062e\u0648\u0627\u0646\u062f\u0646 \u0646\u0638\u0631\u0627\u062a\u060c \u067e\u0631\u0633\u06cc\u062f\u0646 \u0627\u0632 \u062f\u0648\u0633\u062a\u0627\u0646 \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u062a\u0645\u0627\u0633 \u0628\u0627 \u0641\u0631\u0648\u0634. \u0627\u06af\u0631 \u062f\u0631 \u0647\u0631 \u0646\u0642\u0637\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u062a\u062c\u0631\u0628\u0647 \u0636\u0639\u06cc\u0641\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0628\u0647 \u0633\u0631\u0627\u063a \u0631\u0642\u06cc\u0628 \u0645\u06cc\u200c\u0631\u0648\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u06f5 \u0645\u0631\u062d\u0644\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u06f1. \u0645\u0631\u062d\u0644\u0647 \u0622\u06af\u0627\u0647\u06cc (Awareness)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc:<\/strong> \u0645\u0634\u062a\u0631\u06cc \u0645\u062a\u0648\u062c\u0647 \u0645\u0634\u06a9\u0644 \u06cc\u0627 \u0646\u06cc\u0627\u0632 \u062e\u0648\u062f \u0634\u062f\u0647 \u0648 \u0634\u0631\u0648\u0639 \u0628\u0647 \u062c\u0633\u062a\u200c\u0648\u062c\u0648 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0647\u062f\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631:<\/strong> \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062f\u0631 \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0631\u0627\u0647\u200c\u062d\u0644 \u0627\u0633\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0645\u062f\u06cc\u0631 \u06cc\u06a9 \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e \u062f\u0631 \u06af\u0648\u06af\u0644 \u062c\u0633\u062a\u200c\u0648\u062c\u0648 \u0645\u06cc\u200c\u06a9\u0646\u062f: \u00ab\u0686\u0637\u0648\u0631 \u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u0645\u061f\u00bb \u06cc\u0627 \u00ab\u0628\u0647\u062a\u0631\u06cc\u0646 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 \u0645\u0631\u06a9\u0632 \u062a\u0644\u0641\u0646 \u0627\u0628\u0631\u06cc\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u0639\u0645\u0648\u0644:<\/strong> \u06af\u0648\u06af\u0644\u060c \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u060c \u0644\u06cc\u0646\u06a9\u062f\u06cc\u0646\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646\u060c \u062a\u0648\u0635\u06cc\u0647 \u062f\u0648\u0633\u062a\u0627\u0646<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06f2. \u0645\u0631\u062d\u0644\u0647 \u0628\u0631\u0631\u0633\u06cc (Consideration)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc:<\/strong> \u0686\u0646\u062f \u0631\u0627\u0647\u200c\u062d\u0644 \u0631\u0627 \u0628\u0627 \u0647\u0645 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0645\u0642\u0627\u0644\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0646\u062f\u060c \u0648\u06cc\u062f\u06cc\u0648 \u0646\u06af\u0627\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0633\u0648\u0627\u0644 \u0645\u06cc\u200c\u067e\u0631\u0633\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0647\u062f\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631:<\/strong> \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0646 \u062a\u062e\u0635\u0635\u060c \u0627\u06cc\u062c\u0627\u062f \u0627\u0639\u062a\u0645\u0627\u062f \u0648 \u0645\u062a\u0645\u0627\u06cc\u0632 \u0634\u062f\u0646 \u0627\u0632 \u0631\u0642\u0628\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0647\u0645\u0627\u0646 \u0645\u062f\u06cc\u0631 \u0648\u0627\u0631\u062f \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0645\u0642\u0627\u0644\u0647 \u00ab\u062a\u0644\u0641\u0646 \u0627\u0628\u0631\u06cc \u0686\u06cc\u0633\u062a\u00bb \u0631\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0646\u062f\u060c \u0635\u0641\u062d\u0647 \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u0627 \u06f2 \u0631\u0642\u06cc\u0628 \u0634\u0645\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u0639\u0645\u0648\u0644:<\/strong> \u0648\u0628\u0644\u0627\u06af\u060c \u0635\u0641\u062d\u0627\u062a \u0645\u062d\u0635\u0648\u0644\u060c \u06a9\u06cc\u0633 \u0627\u0633\u062a\u0627\u062f\u06cc\u060c \u0648\u06cc\u062f\u06cc\u0648\u0647\u0627\u06cc \u062a\u0648\u0636\u06cc\u062d\u06cc\u060c \u0648\u0628\u06cc\u0646\u0627\u0631<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06f3. \u0645\u0631\u062d\u0644\u0647 \u062a\u0635\u0645\u06cc\u0645 (Decision)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc:<\/strong> \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u0647\u0627\u06cc\u06cc \u062f\u0631 \u062d\u0627\u0644 \u0634\u06a9\u0644\u200c\u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u061b \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062a\u0627\u06cc\u06cc\u062f \u0646\u0647\u0627\u06cc\u06cc\u060c \u0645\u0634\u0627\u0648\u0631\u0647 \u06cc\u0627 \u067e\u0627\u0633\u062e \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0641\u0646\u06cc \u0627\u0633\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0647\u062f\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631:<\/strong> \u062d\u0630\u0641 \u0622\u062e\u0631\u06cc\u0646 \u0645\u0648\u0627\u0646\u0639 \u062e\u0631\u06cc\u062f \u0648 \u0647\u062f\u0627\u06cc\u062a \u0628\u0647 \u0627\u0642\u062f\u0627\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0645\u0634\u062a\u0631\u06cc \u0641\u0631\u0645 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u062f\u0645\u0648 \u0631\u0627 \u067e\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06cc\u0627 \u062a\u0645\u0627\u0633 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u0648 \u0645\u06cc\u200c\u067e\u0631\u0633\u062f: \u00ab\u0622\u06cc\u0627 \u0633\u06cc\u0633\u062a\u0645 \u0634\u0645\u0627 \u0628\u0627 CRM \u0645\u0627 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u0639\u0645\u0648\u0644:<\/strong> \u0641\u0631\u0645 \u062a\u0645\u0627\u0633\u060c \u0686\u062a \u0622\u0646\u0644\u0627\u06cc\u0646\u060c \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc \u0628\u0627 \u0641\u0631\u0648\u0634\u060c \u0627\u06cc\u0645\u06cc\u0644 \u0645\u0634\u0627\u0648\u0631\u0647<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06f4. \u0645\u0631\u062d\u0644\u0647 \u062e\u0631\u06cc\u062f (Purchase)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc:<\/strong> \u062a\u0635\u0645\u06cc\u0645 \u06af\u0631\u0641\u062a\u0647 \u0634\u062f\u0647\u061b \u062d\u0627\u0644\u0627 \u0628\u0627\u06cc\u062f \u0641\u0631\u0622\u06cc\u0646\u062f \u062e\u0631\u06cc\u062f \u06cc\u0627 \u062b\u0628\u062a\u200c\u0646\u0627\u0645 \u0633\u0631\u06cc\u0639 \u0648 \u0628\u062f\u0648\u0646 \u062f\u0631\u062f\u0633\u0631 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0647\u062f\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631:<\/strong> \u06a9\u0627\u0647\u0634 \u0627\u0635\u0637\u06a9\u0627\u06a9 \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u062e\u0631\u06cc\u062f \u0648 \u0634\u0631\u0648\u0639 \u0633\u0631\u06cc\u0639 \u0627\u0633\u062a\u0641\u0627\u062f\u0647.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0645\u0634\u062a\u0631\u06cc \u0642\u0631\u0627\u0631\u062f\u0627\u062f \u0631\u0627 \u0627\u0645\u0636\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u062d\u0633\u0627\u0628 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0627\u0632 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0648\u0627\u0631\u062f \u067e\u0646\u0644 \u0622\u0646\u0628\u0648\u0631\u062f\u06cc\u0646\u06af \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u0639\u0645\u0648\u0644:<\/strong> \u0635\u0641\u062d\u0647 \u067e\u0631\u062f\u0627\u062e\u062a\u060c \u0642\u0631\u0627\u0631\u062f\u0627\u062f \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u060c \u0627\u06cc\u0645\u06cc\u0644 \u062e\u0648\u0634\u200c\u0622\u0645\u062f\u06af\u0648\u06cc\u06cc\u060c \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0634\u0631\u0648\u0639<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06f5. \u0645\u0631\u062d\u0644\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0648 \u062d\u0645\u0627\u06cc\u062a (Retention &amp; Advocacy)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc:<\/strong> \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0633\u0648\u0627\u0644 \u0628\u067e\u0631\u0633\u062f\u060c \u0646\u06cc\u0627\u0632 \u0628\u0647 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u062e\u0631\u06cc\u062f \u062a\u06a9\u0631\u0627\u0631 \u06a9\u0646\u062f \u06cc\u0627 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0647\u062f\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631:<\/strong> \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc (CLV)\u060c \u06a9\u0627\u0647\u0634 \u0631\u06cc\u0632\u0634 \u0648 \u062a\u0628\u062f\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0633\u0641\u06cc\u0631 \u0628\u0631\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0645\u0634\u062a\u0631\u06cc \u0631\u0627\u0636\u06cc \u06cc\u06a9 \u067e\u0633\u062a \u062f\u0631 \u0644\u06cc\u0646\u06a9\u062f\u06cc\u0646 \u062f\u0631\u0628\u0627\u0631\u0647 \u0634\u0645\u0627 \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06cc\u0627 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0645\u062f\u06cc\u0631 \u0634\u0631\u06a9\u062a \u062f\u06cc\u06af\u0631\u06cc \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u0639\u0645\u0648\u0644:<\/strong> \u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c \u062a\u0645\u0627\u0633 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc\u060c \u0622\u0645\u0648\u0632\u0634\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647\u060c \u0628\u0631\u0646\u0627\u0645\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc\u060c \u0646\u0638\u0631\u0633\u0646\u062c\u06cc \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2026\/08\/db24d1cc-694a-46e3-b940-ccb2d385800f.webp\" alt=\"\u06f5 \u0645\u0631\u062d\u0644\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\" class=\"wp-image-9516\" srcset=\"https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2026\/08\/db24d1cc-694a-46e3-b940-ccb2d385800f.webp 900w, https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2026\/08\/db24d1cc-694a-46e3-b940-ccb2d385800f-300x200.webp 300w, https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2026\/08\/db24d1cc-694a-46e3-b940-ccb2d385800f-768x512.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u062c\u062f\u0648\u0644 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u0645\u0634\u062a\u0631\u06cc (Touchpoints)<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u0645\u0631\u062d\u0644\u0647<\/th><th>\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u0648 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633<\/th><th>\u0645\u0639\u06cc\u0627\u0631 \u0633\u0646\u062c\u0634 \u0645\u0648\u0641\u0642\u06cc\u062a<\/th><\/tr><\/thead><tbody><tr><td>\u0622\u06af\u0627\u0647\u06cc<\/td><td>\u06af\u0648\u06af\u0644\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc\u060c \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/td><td>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9\u060c \u062a\u0631\u0627\u0641\u06cc\u06a9\u060c Impressions<\/td><\/tr><tr><td>\u0628\u0631\u0631\u0633\u06cc<\/td><td>\u0648\u0628\u0644\u0627\u06af\u060c \u0648\u06cc\u062f\u06cc\u0648\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u060c \u0635\u0641\u062d\u0627\u062a \u0645\u0642\u0627\u06cc\u0633\u0647<\/td><td>\u0632\u0645\u0627\u0646 \u062d\u0636\u0648\u0631\u060c \u0646\u0631\u062e \u067e\u0631\u0634 (Bounce)\u060c \u0635\u0641\u062d\u0627\u062a \u0628\u0627\u0632\u062f\u06cc\u062f \u0634\u062f\u0647<\/td><\/tr><tr><td>\u062a\u0635\u0645\u06cc\u0645<\/td><td>\u0641\u0631\u0645 \u062a\u0645\u0627\u0633\u060c \u0686\u062a \u0622\u0646\u0644\u0627\u06cc\u0646\u060c \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc\u060c \u0627\u06cc\u0645\u06cc\u0644<\/td><td>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0641\u0631\u0645\u060c \u0646\u0631\u062e \u067e\u0627\u0633\u062e\u200c\u062f\u0647\u06cc \u0641\u0631\u0648\u0634<\/td><\/tr><tr><td>\u062e\u0631\u06cc\u062f<\/td><td>\u0635\u0641\u062d\u0647 \u067e\u0631\u062f\u0627\u062e\u062a\u060c \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u0622\u0646\u0628\u0648\u0631\u062f\u06cc\u0646\u06af<\/td><td>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0646\u0647\u0627\u06cc\u06cc\u060c \u0646\u0631\u062e \u062a\u06a9\u0645\u06cc\u0644 \u062b\u0628\u062a\u200c\u0646\u0627\u0645<\/td><\/tr><tr><td>\u0648\u0641\u0627\u062f\u0627\u0631\u06cc<\/td><td>\u0627\u06cc\u0645\u06cc\u0644 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc\u060c \u062a\u0645\u0627\u0633 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u060c \u067e\u0646\u0644 \u06a9\u0627\u0631\u0628\u0631\u06cc<\/td><td>NPS\u060c \u0646\u0631\u062e \u0631\u06cc\u0632\u0634 (Churn)\u060c CLV<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"604\" src=\"https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_xoleidxoleidxole.webp\" alt=\"\u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u0645\u0634\u062a\u0631\u06cc\" class=\"wp-image-9518\" srcset=\"https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_xoleidxoleidxole.webp 900w, https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_xoleidxoleidxole-300x201.webp 300w, https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_xoleidxoleidxole-768x515.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0628\u062e\u0634 \u062a\u0645\u0627\u06cc\u0632 \u0646\u0648\u0627\u062a\u0644: \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc\u061b \u0646\u0642\u0637\u0647 \u062a\u0645\u0627\u0633\u06cc \u06a9\u0647 \u06a9\u0633\u06cc \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 Google Analytics \u0648 Microsoft Clarity \u062a\u06a9\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0628\u0641\u0647\u0645\u0646\u062f \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0686\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0645\u0627 \u0648\u0642\u062a\u06cc \u0647\u0645\u0627\u0646 \u06a9\u0627\u0631\u0628\u0631 \u06af\u0648\u0634\u06cc \u0631\u0627 \u0628\u0631\u0645\u06cc\u200c\u062f\u0627\u0631\u062f \u0648 \u062a\u0645\u0627\u0633 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u060c \u0622\u0646 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062f\u0627\u062f\u0647 \u0642\u0637\u0639 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc \u0627\u063a\u0644\u0628 \u00ab\u062c\u0639\u0628\u0647 \u0633\u06cc\u0627\u0647\u00bb \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0633\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0639\u062f\u0645 \u062b\u0628\u062a \u0645\u0646\u0628\u0639:<\/strong> \u0622\u06cc\u0627 \u0645\u0634\u062a\u0631\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06a9\u0645\u067e\u06cc\u0646 \u067e\u06cc\u0627\u0645\u06a9\u06cc \u062a\u0645\u0627\u0633 \u06af\u0631\u0641\u062a\u0647 \u06cc\u0627 \u0628\u0647\u200c\u062e\u0627\u0637\u0631 \u0645\u0642\u0627\u0644\u0647 \u0628\u0644\u0627\u06af\u061f<\/li>\n\n\n\n<li><strong>\u062a\u06a9\u0631\u0627\u0631 \u0645\u06a9\u0631\u0631\u0627\u062a: <\/strong>\u0645\u0634\u062a\u0631\u06cc \u062a\u0645\u0627\u0633 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u060c \u067e\u0634\u062a \u062e\u0637 \u0645\u0646\u062a\u0638\u0631 \u0645\u06cc\u200c\u0645\u0627\u0646\u062f \u0648 \u0628\u0639\u062f \u0628\u0627\u06cc\u062f \u062f\u0648\u0628\u0627\u0631\u0647 \u0646\u0627\u0645 \u0648 \u0646\u06cc\u0627\u0632 \u062e\u0648\u062f \u0631\u0627 \u062a\u0648\u0636\u06cc\u062d \u062f\u0647\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc \u0627\u0632\u062f\u0633\u062a\u200c\u0631\u0641\u062a\u0647:<\/strong> \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647\u200c\u06a9\u0646\u0646\u062f\u0647 \u0627\u0632 <a href=\"https:\/\/navatel.ir\/products\/cloud-pbx\/\"><strong>\u0645\u0631\u06a9\u0632 \u062a\u0644\u0641\u0646 \u0627\u0628\u0631\u06cc<\/strong><\/a> \u0646\u0648\u0627\u062a\u0644\u060c \u0628\u06cc\u0634 \u0627\u0632 \u06f1\u06f5\u066a \u0627\u0632 \u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc \u0648\u0631\u0648\u062f\u06cc \u062f\u0631 \u0633\u0627\u0639\u0627\u062a \u063a\u06cc\u0631 \u06a9\u0627\u0631\u06cc \u06cc\u0627 \u067e\u06cc\u06a9 \u062a\u0631\u0627\u0641\u06cc\u06a9\u060c \u0628\u062f\u0648\u0646 \u067e\u0627\u0633\u062e \u0628\u0627\u0642\u06cc \u0645\u06cc\u200c\u0645\u0627\u0646\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u0627\u0647\u200c\u062d\u0644 \u0627\u06cc\u0646 \u0686\u0627\u0644\u0634\u060c \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u067e\u0644\u062a\u0641\u0631\u0645 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0628\u0627 <a href=\"https:\/\/navatel.ir\/products\/crm\/\"><strong>\u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 CRM<\/strong><\/a> \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u0633\u06cc\u0633\u062a\u0645 \u0646\u0648\u0627\u062a\u0644 \u0628\u0647 CRM \u0634\u0645\u0627 \u0645\u062a\u0635\u0644 \u0628\u0627\u0634\u062f:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06f1. \u0646\u0627\u0645 \u0645\u0634\u062a\u0631\u06cc \u0628\u0644\u0627\u0641\u0627\u0635\u0644\u0647 \u0631\u0648\u06cc \u0646\u0645\u0627\u06cc\u0634\u06af\u0631 \u0638\u0627\u0647\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06f2. \u0645\u0646\u0628\u0639 \u0648\u0631\u0648\u062f \u0645\u0634\u062a\u0631\u06cc (\u0645\u062b\u0644\u0627\u064b \u06a9\u0645\u067e\u06cc\u0646 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645) \u0642\u0628\u0644 \u0627\u0632 \u067e\u0627\u0633\u062e \u0628\u0647 \u062a\u0645\u0627\u0633 \u0645\u0634\u062e\u0635 \u0627\u0633\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06f3. \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0645\u06a9\u0627\u0644\u0645\u0627\u062a \u0642\u0628\u0644\u06cc \u062f\u0631 CRM \u0628\u0627\u0632 \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 \u0647\u06cc\u0686\u200c\u06a9\u0633 \u0646\u06cc\u0627\u0632 \u0646\u0628\u0627\u0634\u062f \u062e\u0648\u062f \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u06f7 \u06af\u0627\u0645 \u062a\u0631\u0633\u06cc\u0645 \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc (Customer Journey Map) \u06cc\u06a9 \u0633\u0646\u062f \u0632\u0646\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0645\u0627\u0645 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0628\u0635\u0631\u06cc \u062a\u0631\u0633\u06cc\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06af\u0627\u0645 \u06f1: \u062a\u0639\u0631\u06cc\u0641 \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0642\u06cc\u0642\u0627\u064b \u0686\u0647 \u06a9\u0633\u06cc \u0631\u0627 \u0647\u062f\u0641 \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u06cc\u062f\u061f \u0686\u0647 \u062f\u0631\u062f\u06cc \u062f\u0627\u0631\u062f\u061f \u0645\u062b\u0627\u0644: &#8220;\u0645\u062f\u06cc\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u06cc\u06a9 \u0634\u0631\u06a9\u062a SaaS \u06a9\u0647 \u0628\u0627 \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0639\u062f\u0645 \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0645\u0646\u0627\u0633\u0628 \u0631\u0648\u0628\u0631\u0648\u0633\u062a.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06af\u0627\u0645 \u06f2: \u0645\u0634\u062e\u0635 \u06a9\u0631\u062f\u0646 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0622\u06cc\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u0628\u0627\u0644\u0627 \u0628\u0628\u0631\u06cc\u062f \u06cc\u0627 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u062e\u062f\u0645\u0627\u062a \u067e\u0633 \u0627\u0632 \u0641\u0631\u0648\u0634 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f\u061f \u0647\u062f\u0641 \u0634\u0645\u0627\u060c \u062a\u0645\u0631\u06a9\u0632 \u0646\u0642\u0634\u0647 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06af\u0627\u0645 \u06f3: \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u062a\u0645\u0627\u0645 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 (Touchpoints)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0645\u0647 \u062c\u0627\u0647\u0627 \u0631\u0627 \u06cc\u0627\u062f\u062f\u0627\u0634\u062a \u06a9\u0646\u06cc\u062f: \u0633\u0627\u06cc\u062a\u060c \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u060c \u0634\u0645\u0627\u0631\u0647 \u062a\u0644\u0641\u0646 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc\u060c \u0627\u06cc\u0645\u06cc\u0644 \u0648 \u0686\u062a \u0622\u0646\u0644\u0627\u06cc\u0646.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06af\u0627\u0645 \u06f4: \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0632 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc CRM \u0628\u0631\u0627\u06cc \u0641\u0631\u0648\u0634 \u0648 \u06af\u0632\u0627\u0631\u0634\u0627\u062a \u0645\u0631\u06a9\u0632 \u062a\u0645\u0627\u0633 \u0628\u0631\u0627\u06cc \u0628\u062e\u0634 \u062a\u0644\u0641\u0646\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u062d\u062f\u0633 \u0646\u0632\u0646\u06cc\u062f\u061b \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06af\u0627\u0645 \u06f5: \u062a\u0631\u0633\u06cc\u0645 \u0645\u0633\u06cc\u0631 \u0648\u0627\u0642\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0633\u06cc\u0631 \u0631\u0627 \u0631\u0648\u06cc \u06cc\u06a9 \u062a\u062e\u062a\u0647 \u0648\u0627\u06cc\u062a\u200c\u0628\u0631\u062f \u06cc\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 Miro \u062a\u0631\u0633\u06cc\u0645 \u06a9\u0646\u06cc\u062f. \u0645\u0634\u062a\u0631\u06cc \u0627\u0632 \u06a9\u062c\u0627 \u0648\u0627\u0631\u062f \u0634\u062f\u061f \u06a9\u062c\u0627 \u062a\u0631\u062f\u06cc\u062f \u06a9\u0631\u062f\u061f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06af\u0627\u0645 \u06f6: \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0642\u0627\u0637 \u0627\u0635\u0637\u06a9\u0627\u06a9 (Pain Points)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u06a9\u062c\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u06a9\u0644\u0627\u0641\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f \u0634\u0627\u06cc\u062f \u0641\u0631\u0645 \u062a\u0645\u0627\u0633 \u062e\u06cc\u0644\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0627\u0633\u062a \u06cc\u0627 \u0632\u0645\u0627\u0646 \u0627\u0646\u062a\u0638\u0627\u0631 \u062a\u0644\u0641\u0646\u06cc \u0628\u06cc\u0634 \u0627\u0632 \u06f2 \u062f\u0642\u06cc\u0642\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06af\u0627\u0645 \u06f7: \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0647\u0645\u0647\u200c\u0686\u06cc\u0632 \u0631\u0627 \u06cc\u06a9\u200c\u0628\u0627\u0631\u0647 \u062d\u0644 \u06a9\u0646\u06cc\u062f. \u0646\u0642\u0627\u0637\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062f\u0627\u0631\u0646\u062f\u060c \u062f\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2026\/08\/278d4f54-5062-43a4-b352-bc3628bf0ea8-1.webp\" alt=\"\u0633\u0627\u062e\u062a \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc\" class=\"wp-image-9520\" srcset=\"https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2026\/08\/278d4f54-5062-43a4-b352-bc3628bf0ea8-1.webp 900w, https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2026\/08\/278d4f54-5062-43a4-b352-bc3628bf0ea8-1-300x200.webp 300w, https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2026\/08\/278d4f54-5062-43a4-b352-bc3628bf0ea8-1-768x512.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0646\u0642\u0634 CRM \u0648 \u067e\u0644\u062a\u0641\u0631\u0645 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM \u0642\u0644\u0628 \u062a\u067e\u0646\u062f\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0634\u0645\u0627\u0633\u062a. \u0628\u062f\u0648\u0646 \u06cc\u06a9 CRM \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u062c\u0632\u06cc\u0631\u0647\u200c\u0627\u06cc \u0628\u0627\u0642\u06cc \u0645\u06cc\u200c\u0645\u0627\u0646\u0646\u062f. \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 CRM \u0646\u0648\u0627\u062a\u0644 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u062a\u0645\u0627\u0645 \u062a\u0645\u0627\u0633\u200c\u0647\u0627\u060c \u067e\u06cc\u0627\u0645\u06a9\u200c\u0647\u0627 \u0648 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u062f\u0631 \u06cc\u06a9 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u06f3\u06f6\u06f0 \u062f\u0631\u062c\u0647 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0634\u0648\u062f. \u0648\u0642\u062a\u06cc \u0633\u06cc\u0633\u062a\u0645 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0634\u0645\u0627 (\u0645\u062b\u0644 <a href=\"https:\/\/navatel.ir\/products\/smart-ivr\/\"><strong>IVR \u0647\u0648\u0634\u0645\u0646\u062f<\/strong><\/a>) \u0628\u0647 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u062f\u0633\u062a\u0631\u0633\u06cc \u062f\u0627\u0631\u062f\u060c \u0645\u0634\u062a\u0631\u06cc \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0627\u0648 \u0631\u0627 \u0645\u06cc\u200c\u0634\u0646\u0627\u0633\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0637\u0627\u0644\u0628 \u0628\u06cc\u0634\u062a\u0631: <a href=\"https:\/\/navatel.ir\/blog\/importance-of-crm-in-business\/\"><strong>CRM \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0628\u0631\u062f\u06cc \u062f\u0627\u0631\u062f\u061f<\/strong><\/a><\/p>\n\n\n    <div class=\"cta-link\"><img decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/navatel.ir\/blog\/wp-content\/uploads\/2022\/04\/93c85777-341a-4a4f-856b-e1a19e21e0a3-150x150.webp\" alt=CRM \u0686\u06cc\u0633\u062a\u061f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc (\u0622\u067e\u062f\u06cc\u062a \u06f1\u06f4\u06f0\u06f5)\"> <span>\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f:<\/span><a href=\"https:\/\/navatel.ir\/blog\/importance-of-crm-in-business\/\">CRM \u0686\u06cc\u0633\u062a\u061f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc (\u0622\u067e\u062f\u06cc\u062a \u06f1\u06f4\u06f0\u06f5)<\/a><\/div>\n    \n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0648 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a\u060c \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics 4:<\/strong> \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u062f\u0631 \u0633\u0627\u06cc\u062a.<\/li>\n\n\n\n<li><strong>Microsoft Clarity: <\/strong>\u0628\u0631\u0627\u06cc \u062f\u06cc\u062f\u0646 \u0648\u06cc\u062f\u06cc\u0648\u0647\u0627\u06cc \u0636\u0628\u0637 \u0634\u062f\u0647 \u0627\u0632 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646.<\/li>\n\n\n\n<li><strong>CRM:<\/strong> \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0648 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc.<\/li>\n\n\n\n<li><strong>\u0645\u0631\u06a9\u0632 \u062a\u0644\u0641\u0646 \u0627\u0628\u0631\u06cc:<\/strong> \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062a\u0645\u0627\u0633\u200c\u0647\u0627 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0635\u0641.<\/li>\n\n\n\n<li><strong>\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc:<\/strong> NPS (\u0634\u0627\u062e\u0635 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc)\u060c CSAT (\u0634\u0627\u062e\u0635 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc)\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 \u0646\u0631\u062e \u0631\u06cc\u0632\u0634.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u06f5 \u0627\u0634\u062a\u0628\u0627\u0647 \u0631\u0627\u06cc\u062c \u062f\u0631 \u062a\u0631\u0633\u06cc\u0645 \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06f1. \u0641\u0631\u0636 \u06a9\u0631\u062f\u0646 \u0628\u0647 \u062c\u0627\u06cc \u067e\u0631\u0633\u06cc\u062f\u0646:<\/strong> \u0628\u0647 \u062c\u0627\u06cc \u062d\u062f\u0633 \u0632\u062f\u0646 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc\u060c \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0646\u0638\u0631\u0633\u0646\u062c\u06cc\u200c\u0647\u0627 \u0628\u067e\u0631\u0633\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06f2. \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0646 \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc:<\/strong> \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc \u0647\u0645\u0686\u0646\u0627\u0646 \u06a9\u0627\u0646\u0627\u0644 \u0634\u0645\u0627\u0631\u0647 \u06cc\u06a9 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u0628\u0627 \u0627\u0631\u0632\u0634 \u0628\u0627\u0644\u0627 \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0627\u0633\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06f3. \u06cc\u06a9\u200c\u0628\u0627\u0631 \u062a\u0631\u0633\u06cc\u0645 \u0648 \u0641\u0631\u0627\u0645\u0648\u0634 \u06a9\u0631\u062f\u0646:<\/strong> \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0647\u0631 \u06f6 \u0645\u0627\u0647 \u0622\u0646 \u0631\u0627 \u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06f4. \u067e\u06cc\u0686\u06cc\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f:<\/strong> \u0628\u0631\u0627\u06cc \u0634\u0631\u0648\u0639\u060c \u06cc\u06a9 \u0633\u0641\u0631 \u0633\u0627\u062f\u0647 (\u0627\u0632 \u0648\u0631\u0648\u062f \u062a\u0627 \u062e\u0631\u06cc\u062f) \u0631\u0627 \u062a\u0631\u0633\u06cc\u0645 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06f5. \u0639\u062f\u0645 \u0627\u0642\u062f\u0627\u0645:<\/strong> \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0627\u0628\u0632\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u060c \u0646\u0647 \u062a\u0632\u0626\u06cc\u0646. \u0627\u06af\u0631 \u0645\u0634\u06a9\u0644\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u06cc\u062f\u060c \u0622\u0646 \u0631\u0627 \u0627\u0635\u0644\u0627\u062d \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u06cc\u0631\u06cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0641\u0642\u0637 \u06cc\u06a9 \u0645\u0641\u0647\u0648\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0646\u06cc\u0633\u062a\u061b \u0646\u0642\u0634\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u062d\u0630\u0641 \u0627\u0635\u0637\u06a9\u0627\u06a9 \u0627\u0632 \u0645\u0633\u06cc\u0631 \u062e\u0631\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc. \u0628\u0627 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 CRM \u0648 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc\u060c \u0634\u0645\u0627 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0628\u0644\u06a9\u0647 \u062a\u062c\u0631\u0628\u0647 \u062e\u0631\u06cc\u062f \u0631\u0627 \u0628\u0647 \u062a\u062c\u0631\u0628\u0647\u200c\u0627\u06cc \u0644\u0630\u062a\u200c\u0628\u062e\u0634 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc \u062a\u0644\u0641\u0646\u06cc\u060c \u0686\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u0627\u06cc\u0645\u06cc\u0644 \u0628\u0627 CRM \u0647\u0633\u062a\u06cc\u062f\u060c <a href=\"https:\/\/navatel.ir\/\"><strong>\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0646\u0648\u0627\u062a\u0644<\/strong><\/a> \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644 (FAQ) \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u06cc \u0633\u0641\u0631 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0634\u062a\u0631\u06cc<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\" style=\"text-align:right\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1785922998376\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u06f1. \u062a\u0641\u0627\u0648\u062a \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0627 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0686\u06cc\u0633\u062a\u061f<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0645\u062f\u0644 \u062e\u0637\u06cc \u0648 \u06cc\u06a9\u200c\u0637\u0631\u0641\u0647 \u0627\u0633\u062a\u061b \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u063a\u06cc\u0631\u062e\u0637\u06cc\u060c \u0686\u0646\u062f \u06a9\u0627\u0646\u0627\u0644\u0647 \u0648 \u062a\u0639\u0627\u0645\u0644\u06cc \u0627\u0633\u062a.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785923012139\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u06f2. \u0686\u06af\u0648\u0646\u0647 \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u06a9\u0634\u06cc\u0645\u061f<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0637\u0628\u0642 \u06f7 \u06af\u0627\u0645\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u0642\u0627\u0644\u0647 \u062a\u0648\u0636\u06cc\u062d \u062f\u0627\u062f\u0647 \u0634\u062f: \u062a\u0639\u0631\u06cc\u0641 \u067e\u0631\u0633\u0648\u0646\u0627\u060c \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u0648 \u0631\u0641\u0639 \u0627\u0635\u0637\u06a9\u0627\u06a9.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785923025819\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u06f3. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u0631\u0633\u06cc\u0645 \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u06a9\u062f\u0627\u0645\u0646\u062f\u061f<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 Miro\u060c Lucidchart \u0648 Smaply \u0628\u0647\u062a\u0631\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u0635\u0648\u06cc\u0631\u0633\u0627\u0632\u06cc \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785923047179\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u06f4. \u0686\u0631\u0627 \u0628\u0627\u06cc\u062f \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc \u0631\u0627 \u062f\u0631 \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0644\u062d\u0627\u0638 \u06a9\u0646\u06cc\u0645\u061f<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0686\u0648\u0646 \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc B2B \u0648 \u062e\u062f\u0645\u0627\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\u060c \u0628\u062e\u0634 \u0628\u0632\u0631\u06af\u06cc \u0627\u0632 \u062a\u0635\u0645\u06cc\u0645 \u062e\u0631\u06cc\u062f \u0646\u0647\u0627\u06cc\u06cc \u067e\u0634\u062a \u062a\u0644\u0641\u0646 \u0627\u062a\u0641\u0627\u0642 \u0645\u06cc\u200c\u0627\u0641\u062a\u062f.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785923057379\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u06f5. CRM \u0686\u0647 \u0646\u0642\u0634\u06cc \u062f\u0631 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u062f\u061f<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>CRM \u062a\u0645\u0627\u0645 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u067e\u0631\u0627\u06a9\u0646\u062f\u0647 \u0631\u0627 \u0627\u0632 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 (\u062a\u0645\u0627\u0633\u060c \u0627\u06cc\u0645\u06cc\u0644\u060c \u0648\u0628\u200c\u0633\u0627\u06cc\u062a) \u062f\u0631 \u06cc\u06a9 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0648\u0627\u062d\u062f \u062c\u0645\u0639 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1785923067924\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u06f6. \u0686\u0646\u062f \u0648\u0642\u062a \u06cc\u06a9\u200c\u0628\u0627\u0631 \u0628\u0627\u06cc\u062f \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u06a9\u0631\u062f\u061f<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u0647\u0631 \u06f3 \u062a\u0627 \u06f6 \u0645\u0627\u0647\u060c \u06cc\u0627 \u0647\u0631 \u0632\u0645\u0627\u0646 \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644\u060c \u0645\u062e\u0627\u0637\u0628 \u06cc\u0627 \u06a9\u0627\u0646\u0627\u0644 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u062c\u062f\u06cc\u062f\u06cc \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u06cc\u062f.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0631\u0648\u0632 \u0634\u0646\u0628\u0647 \u0635\u0628\u062d \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u0628\u0644\u06cc\u063a \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0634\u0645\u0627 \u0648\u0627\u0631\u062f \u0633\u0627\u06cc\u062a \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u06f8 \u062f\u0642\u06cc\u0642\u0647 \u062f\u0631 \u0635\u0641\u062d\u0627\u062a \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u200c\u06af\u0631\u062f\u062f \u0648 \u0628\u062f\u0648\u0646 \u062e\u0631\u06cc\u062f \u062e\u0627\u0631\u062c \u0645\u06cc\u200c\u0634\u0648\u062f. \u062f\u0648\u0634\u0646\u0628\u0647 \u0628\u0639\u062f\u0627\u0632\u0638\u0647\u0631 \u0647\u0645\u0627\u0646 \u0641\u0631\u062f \u062a\u0645\u0627\u0633 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u0648 \u0633\u0648\u0627\u0644\u06cc \u0645\u06cc\u200c\u067e\u0631\u0633\u062f \u06a9\u0647 \u062c\u0648\u0627\u0628\u0634 \u0631\u0627 \u062f\u0648 \u0631\u0648\u0632 \u067e\u06cc\u0634 \u062f\u0631 \u0635\u0641\u062d\u0647 FAQ \u062e\u0648\u0627\u0646\u062f\u0647 \u0628\u0648\u062f. \u0627\u067e\u0631\u0627\u062a\u0648\u0631 \u0634\u0645\u0627 \u0627\u0632 \u0627\u06cc\u0646 \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0647\u06cc\u0686 \u062e\u0628\u0631 \u0646\u062f\u0627\u0631\u062f \u0648 \u0645\u0634\u062a\u0631\u06cc &#8230; <a title=\"\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0686\u06cc\u0633\u062a\u061f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062a\u0631\u0633\u06cc\u0645 \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u06f7 \u06af\u0627\u0645\" class=\"read-more\" href=\"https:\/\/navatel.ir\/blog\/digital-customer-journey\/\" aria-label=\"More on \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0686\u06cc\u0633\u062a\u061f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062a\u0631\u0633\u06cc\u0645 \u0646\u0642\u0634\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u06f7 \u06af\u0627\u0645\">Read more<\/a><\/p>\n","protected":false},"author":23,"featured_media":9514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/navatel.ir\/blog\/wp-json\/wp\/v2\/posts\/9509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navatel.ir\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navatel.ir\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navatel.ir\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/navatel.ir\/blog\/wp-json\/wp\/v2\/comments?post=9509"}],"version-history":[{"count":6,"href":"https:\/\/navatel.ir\/blog\/wp-json\/wp\/v2\/posts\/9509\/revisions"}],"predecessor-version":[{"id":9523,"href":"https:\/\/navatel.ir\/blog\/wp-json\/wp\/v2\/posts\/9509\/revisions\/9523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navatel.ir\/blog\/wp-json\/wp\/v2\/media\/9514"}],"wp:attachment":[{"href":"https:\/\/navatel.ir\/blog\/wp-json\/wp\/v2\/media?parent=9509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navatel.ir\/blog\/wp-json\/wp\/v2\/categories?post=9509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navatel.ir\/blog\/wp-json\/wp\/v2\/tags?post=9509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}